Employment History:

1987 – Present: Longren & Parks – Founder and President
1983 – 1987: Parker Compumotor – Sales, Sales Management, Ad Manager
1980 – 1983: Wanner Electric Brake & Clutch – Sales, Manager of Advertising
1976 – 1980: Honeywell Building Services – Sales and Sales Management
1976 Graduate in Sales from University of Minnesota.

Responsibilities:

• Develop and manage marketing communication programs
  
• Plan, budget, and ensure on-time delivery of services and projects
  
• Direct L&P employees on literature production, publicity, advertising placement and planning
  
• Communicate with existing customers and prospects
  
• Develop website content, promotion and search engine placement
  
• Generate and qualify leads
  
• Plan and arrange seminars
  
• Manage day-to-day business aspects of L&P, including vendor payables

Employment History:

1987 – Present: Longren & Parks – Co-founder and Vice-President
1984 – 1987: Nicolet Instrument Corporation, Analytical Instrument   Division – Advertising Manager
1982 – 1984: Miller O’Brien Advertising – Account Executive
1981 – 1982: Jeron Electronic Systems – Advertising Director
1980 Graduate in English, Writing, Knox College, IL

Responsibilities:

• Develop concepts and implement strategies for print and digital media
  
• Create, edit and produce web/print catalogs, brochures, flyers and ads
  
• Design and copywriting for enewsletters and outbound email marketing
  
• Design web page content and supply digital materials to build web pages
  
• Develop trade show displays, posters, manufacturing floor banners and signage
  
• Produce packaging and labeling for point of purchase displays
  
• Interface with printers to adhere to print specs, assemble print bids, and fulfill production and distribution of printed materials
  
• Manage third-party resources as needed for photography and custom graphics
  
• Respond to media, PR, distributor and corporate requests for digital information

Employment History:

1990 – Present: Longren & Parks – Creative Director
1989 – 1990: Quest Communications – Designer
1989 Graduate in Advertising & Design from Iowa State University

Responsibilities:

• Develop and implement strategies for print and digital media
  
• Create, edit and produce web/print catalogs, brochures, flyers and ads
  
• Design enewsletters, eblasts, web banners and web ads; interface with  online sources for distribution
  
• Design web page content and supply digital materials to build web pages
  
• Develop trade show displays, posters, manufacturing floor banners and signage
  
• Produce sales meeting and seminar materials
  
• Interface with printers to adhere to print specs, assemble print bids, and fulfill production and distribution of printed materials
  
• Manage third-party resources as needed for photography and custom graphics
  
• Respond to media, PR, distributor and corporate requests for digital information

Employment History:

1998 – Present: Longren & Parks – Editorial Publicity Director
1995 – 1998: American Express Financial Advisors – Business Service Analyst
1995 Graduate in Political Science from Iowa State University

Responsibilities:

• Manage monthly enewsletter content
  
• Write, edit, format and distribute press releases to relevant North American trade press
  
• Target product press releases to relevant “product round-up” trade press editorial opportunities
  
• Pursue and manage opportunities to contribute expert input to editor-written trade press articles and manufacturer by-lined  technical articles
  
• Consult on maximizing PR impact with editorial content
  
• Leverage existing technical/educational content on ongoing basis to maximize relevant coverage
  
• Prepare copy for online promotions

Employment History:

1995 – Present: Longren & Parks – Editor and Designer
1990 – 1994: Holiday Company – Advertising Copywriter
1990 Graduate in Mass Communications from St. Cloud State University, MN

Responsibilities:

• Design and develop product datasheets and large catalogs
  
• Create all forms of print media including flyers, brochures, installation  manuals, materials for tradeshow and training seminars, ads, etc.
  
• Manage website updates
  
• Interface with printers to adhere to print specs, assemble print bids, and  fulfill production and distribution of printed materials
  
• Manage third-party resources as needed for photography and custom  graphics
  
• Respond to media, PR, distributor and corporate requests for digital  information

Employment History:

1990 – Present: Longren & Parks – Media Director
1986 – 1989: Kerker & Associates – Media Supervisor
1976 – 1986: Haworth Group – Media Analyst, Print Media Supervisor
1976 Graduate in Business Management from Northern State University

Responsibilities:

• Plan, negotiate and buy print and digital advertising
  
• Prepare and monitor advertising activity (in Excel)
  
• Create and send insertion orders for advertising
  
• Coordinate ad development and scheduling with L&P creative staff
  
• Work directly with printers and media production departments to make sure ads and targeted inserts are produced, printed, placed and shipped properly
  
• Coordinate media research including brand awareness, readership,
   competitive, and buying plan studies
  
• Track publications and websites each month for advertising accuracy and editorial content
  
• Send monthly media invoices for all advertising activity

L+P Partner:
Midwest Data
Management

Primary Responsibilities for L&P Clients:

• Process leads; send literature
  
• Arrange for bulk literature to be shipped to the field
  
• Submit monthly inventory report
  
• Consolidate billing from network vendor services into one monthly invoice
  
• Servicing L&P accounts since 1990

L+P Partner:
BB’s AMI, Inc.

Primary Responsibilities for L&P Clients:

• Warehouse literature in a centralized mid-west location for optimum cost
   and timely domestic delivery
  
• Assemble and mail literature packages to prospects
  
• Fulfill bulk literature requests from L&P clients, employees and distributors
  
• Serving L&P clients since 1990

Primary Responsibilities for L&P Clients:

• Qualify leads over the phone and notify the field if the prospect is ready to buy
  
• Providing telephone lead qualification for L&P clients since 2000

Freelance Marketing Group specializes in the development and implementation of online marketing solutions and continued growth strategies for manufacturing related businesses. The company consists of six marketing professionals, has been in business since 1996, and has been working with Longren & Parks since 2002.

Primary Responsibilities for L&P Clients:

• Keyword Identification Programs – designed to find high traffic, quality, relevant keyword terms specific to a client’s products and/or services. Can be targeted for national or regional needs.
  
  
• SEO/Website Optimization Programs – provide the necessary advice, tools and man power to restructure websites in such a way that the search engines can effectively crawl, index and rank sites.
  
  
• Pay-per-Click Advertising – running a pay-per-click program requires more than a “set and forget it” attitude. FMG provides in depth keyword research, ad copy creation, split “A/B” ad testing, landing page design, full analytics integration, daily bid maintenance and custom reporting.
  
  
• Social Media Marketing – FMG works closely with manufacturers to identify key social networks, develop an implementation strategy and assure social accounts provide customers with valuable information through consistent
  updates.

Additional marketing services include: blog marketing, podcasting, video promotion and press release optimization and promotion.