1. Proven track record in dealing with technically-applied products.
2. Marketing look-in vs. graphics look-out results in hard-working sales support programs.
3. Cross-pollenization of ideas and results from working exclusively with industrial clients and media.
4. Both principals have recently been "clients" and understand your side of the business.
5. Minimal startup time due to knowledge of:
   • Complementary products
   • Markets
   • Media
   • Sales coverage methods
     
     
6. No art staff:
   • Lower overhead
   • Freelancing provides:
     • fresh ideas
     • lower cost
     • decreased time to complete projects
7. Unbiased source of recommendation due to compensation methods.
8. We limit the number of accounts we serve. This assures our clients that every account is significant and receives the proper attention.
9. Strong contributions can be made in the marketing services area.
10. Overall costs should be lower due to billing on a retainer basis and lower overhead. No agency mark-up on outside costs. In-house electronic publishing capabilities helps to reduce production expenses.