Longren and Parks began operations in July of 1987 to offer an alternative to the traditional advertising agency. We feel most agencies approach advertising with graphics as a priority giving little thought to marketing strategy. They rarely ask questions like: Who is going to read this catalog? Why are certain products included? What makes one product different than another? If I were a customer, could I find what I'm looking for? How is a salesperson going to use this item? Can information be reorganized to assist in the selling effort?

Most agencies don't get deeply involved or understand the clients' concerns about marketing, customers, prospects, products, problems, budget constraints, etc. A solid marketing communications program requires a commitment of time and energy—becoming a marketing partner. We aren't interested in the typical method: establishing a budget, recommending ways to spend the budget, collecting the commission and planning the next budget. At Longren and Parks a total marketing communications program is established with emphasis on the marketing plan—the graphics will develop as a result of truly understanding the goals, objectives and needs of the program.

Longren and Parks is unique because we use a marketing approach combined with knowledge and understanding of technical products; how they work, how they're applied and how to best serve the marketplace. We have considerable experience on the "company" side of the business in marketing, outside sales, customer service and application engineering, as well as advertising.

Longren and Parks works with all clients on a monthly retainer basis. This type of arrangement is in the client's long term best interest because it allows for a totally unbiased recommendation in both good and bad economic conditions. A retainer also encourages the client to involve Longren and Parks in the marketing program. Without the worry of additional meeting costs, a client is more likely to have an agency involved. Under this agreement we are in effect part-time employees of each clients' marketing department.

All projects and programs are coordinated to support overall marketing objectives and insure long term impact, while staying within the agreed upon budget