Develop a media calendar based on objectives such as: inquiries, brand awareness, company preference and the proposed budget.

Negotiate media agreements for maximum ROI.
Prepare insertion orders and supply the appropriate films.

Develop creative ideas, concepts and copy for ads, postcards and literature files.Whenever possible, the typesetting will be done via desktop publishing to minimize cost.

All ads are billed direct to the client. The typical 15% agency discount is returned to the
client.

Look for opportunities to receive free listings in published directories whenever possible and complete the appropriate paperwork for each listing.

Negotiate with publications to merchandise your ad program (at no cost) to your sales organization.

What's not included:

1. Out-of-pocket expenses for ad creation
   1. Artwork
      
   2. Photography
      
   3. Type output
      
      
2. Out-of-pocket expenses for ad insertions
   1. Films and shipping costs
      
      
3. Long distance telephone calls.
   
   
4. Out-of-pocket expenses for travel
   1. Air fare
      
   2. Overnight accommodations
      
   3. Normal day to day travel is included in the retainer.

Note: All out-of-pocket expenses are billed or directly invoiced at actual cost without the traditional 17.625% agency markup.