1. Develop a calendar to highlight significant upcoming editorial opportunities.
   
   
2. New product and literature releases will be prepared and distributed on a regular basis.
   This includes tailoring the releases to meet the requirements of specific market segments.
   
   
3. Leverage advertising expenses to maximize publicity exposure.
   
   
4. Develop tutorial articles and case histories with the assistance of your personnel.
   
   
5. Work for successful placement of all articles.
   

What's not included:

1. Out-of-pocket expenses for release or article creation
   1. Photography
   2. Duplicating photos
2. Long distance telephone calls.
   
   
3. Out-of-pocket expenses for travel to prepare case histories, tutorial articles or press tours
   1. Air fare
   2. Overnight accommodations
      Normal day to day travel is included in the retainer.

Note: All out-of-pocket expenses are billed directly or invoiced at actual cost without the traditional 17.625% agency markup.