Meet the team
Longren & Parks has 30+ years of marketing communications experience in the technical B2B industry. Our clients sell technical products to technical people, often engineers. We understand what makes your space unique, the industry jargon, and your audience, which shortens the learning cycle that presents itself with other, non-technically experienced firms.
We work with manufacturers, distributors and reps to provide their sales people and channel with the right tools to sell to the right audience.
Our valuable team members
Steve Longren
Employment History:
- 1987 – Present: Longren & Parks – Founder and President
- 1983 – 1987: Parker Compumotor – Sales, Sales Management, Ad Manager
- 1980 – 1983: Wanner Electric Brake & Clutch – Sales, Manager of Advertising
- 1976 – 1980: Honeywell Building Services – Sales and Sales Management
- 1976 Graduate in Sales from University of Minnesota.
Responsibilities:
- Develop and manage marketing communication programs
- Plan, budget, and ensure on-time delivery of services and projects
- Direct L&P employees on literature production, publicity, advertising placement and planning
- Communicate with existing customers and prospects
- Develop website content, promotion and search engine placement
- Generate and qualify leads
- Plan and arrange seminars
- Manage day-to-day business aspects of L&P, including vendor payables
Steve Parks
Employment History:
- 1987 – Present: Longren & Parks – Co-founder and Vice-President
- 1984 – 1987: Nicolet Instrument Corporation, Analytical Instrument Division – Advertising Manager
- 1982 – 1984: Miller O’Brien Advertising – Account Executive
- 1981 – 1982: Jeron Electronic Systems – Advertising Director
- 1980 Graduate in English, Writing, Knox College, IL
Responsibilities:
- Develop concepts and implement strategies for print and digital media
- Create, edit and produce web/print catalogs, brochures, flyers and ads
- Design and copywriting for e-newsletters and outbound email marketing
- Design web page content and supply digital materials to build web pages
- Develop trade show displays, posters, manufacturing floor banners and signage
- Produce packaging and labeling for point of purchase displays
- Interface with printers to adhere to print specs, assemble print bids, and fulfill production and distribution of printed materials
- Manage third-party resources as needed for photography and custom graphics
- Respond to media, PR, distributor and corporate requests for digital information
John L. Reilley
Employment History:
- 2015 – Present: Longren & Parks – Vice President
- 2014 – 2015: Reilley Consulting Inc. – Owner and President
- 1991 – 2014: Minarik Automation & Control – VP of Marketing
- 1991 Graduate in Communications from the University of Southern California
Responsibilities:
- Develop and manage custom marketing communication programs tailored specifically to a manufacturer or distributors goals and needs
- Analyze client’s current collateral and suggest improvements to assure they have the right marketing communications and branding in place
- Interact with customers to ensure on-time delivery of services and projects
- Work with manufacturers on ways to create tools to get mindshare from distributors
- Assist distributors establish a consistent and correct message to the customers and the market place
- Assist clients with acquisition targets, integration and branding
- Assist distributor clients with compensation programs for inside and outside sales
- Work with L&P employees on various aspects of customer marketing communications projectsmedia, PR, distributor and corporate requests for digital information
Carrie Decker
Employment History:
- 1990 – Present: Longren & Parks – Creative Director
- 1989 – 1990: Quest Communications – Designer
- 1989 Graduate in Advertising & Design from Iowa State University
Responsibilities:
- Develop and implement strategies for print and digital media
- Create, edit and produce web/print catalogs, brochures, flyers and ads
- Design e-newsletters, eblasts, web banners and web ads; interface with online sources for distribution
- Design web page content and supply digital materials to build web pages
- Develop trade show displays, posters, manufacturing floor banners and signage
- Produce sales meeting and seminar materials
- Interface with printers to adhere to print specs, assemble print bids, and fulfill production and distribution of printed materials
- Manage third-party resources as needed for photography and custom graphics
- Respond to media, PR, distributor and corporate requests for digital information
Julie Eleftheriou
Employment History:
- 2014 – Present: Longren & Parks, Editorial Director
- 2001 – 2014: Egghead Creative, Owner/Senior Writer
- 1999 – 2000: StockPower, Director of Marketing, San Francisco, CA
- 1998 – 1999: Oracle, Marketing Project Manager, Data Warehousing, Redwood Shores, CA
- 1996 – 1998: Visa USA, Marketing Manager, Foster City, CA
- 1996: Graduate, MBA American Graduate School of International Management (Thunderbird), Glendale, AZ
- 1992 – 94: Boatmen’s Trust Company Marketing Communications Manager, St. Louis, MO & Houston, TX
- 1991: Graduate, Business, DePaul University, Chicago, IL
Responsibilities:
- Manage monthly e-newsletter content
- Write, edit, format and distribute press releases to relevant North American trade press
- Target product press releases to relevant “product round-up” trade press editorial opportunities
- Pursue and manage opportunities to contribute expert input to editor-written trade press articles and manufacturer by-lined technical articles
- Consult on maximizing PR impact with editorial content
- Leverage existing technical/educational content on ongoing basis to maximize relevant coverage
- Prepare copy for online promotions
Longren & Parks partners
Midwest Data Management
Primary Responsibilities for L&P Clients
- Process leads; send literature
- Arrange for bulk literature to be shipped to the field
- Submit monthly inventory report
- Consolidate billing from network vendor services into one monthly invoice
- Qualify leads over the phone and notify the field if the prospect is ready to buy
- Providing telephone lead qualification for L&P clients since 2008
- Servicing L&P accounts since 1990
Freelance Marketing Group, Inc.
Primary Responsibilities for L&P Clients
- Website development w/ WordPress CMS
- Keyword identification for website marketing
- SEO/Website optimization
- Social media advertising
- Serving L&P clients since 2002
The Millau Group
Primary Responsibilities for L&P Clients
- Utilizing a unique approach to sales training, provide clients with a simple, intuitive sales process
- Measure and certify the results via a third-party measurement company
- Guarantee the impact of the training to be more than 2X your investment
- Leverage ongoing measurement to provide hard data to drive continuous process improvement and ongoing coaching and reinforcement