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Partnerships that Work
How we know our partnerships with clients work
Our longest active account is 500+ miles away. We have a very full schedule on behalf of this client, producing and maintaining several large catalogs, numerous websites and a wide range of sales brochures, product flyers, newsletters, PR, advertisement insertions, and literature fulfillment. In our 21 years working together on a daily basis, we’ve only needed to travel for face-to-face meetings less than ten times.
Longren & Parks has two clients that have been with us for 20+ years, and many others that have been with us for 10+ years and 15+ years. For many of these clients, we helped bring their marketing communications into the digital age with their first electronically published documents. Over the years, computers and software have changed, and so too, has the content of these documents, but each new generation is a seamless, quick and inexpensive update to incorporate new products, new corporate design standards, etc.
Making Square Pegs Fit Round Holes
In a perfect world, marketing projects fall into place like precision clockwork. In reality, input for projects comes in a myriad of different styles and methods.
Text input: from articulate mark-ups of existing documents to supplemental content from in-house PowerPoint, Excel and Word docs to cryptic notes via email, fax, text messaging, etc.
Photography resources: from cobbled together prototypes that have to be back to engineering in a few hours to high-end custom-built showroom display units.
Illustrations: professional illustrator graphics to in-house engineering CAD and Excel graphics to sales department PowerPoint to scanned photocopies of a faxed photocopy from a hardcopy of a brochure that no one has a copy of any more.
Truth in Billing
We’ve been advertising managers in the past, and know what it’s like to receive an invoice for something that is far beyond what you thought it should cost. It’s a bad situation all around, because it forces you to spend your time combing through the invoice trying find the mistake or what went so radically wrong and over-budget. It also creates doubt in your mind as to the trustworthiness and integrity of your agency.
This scenario never happens with L&P clients. Our monthly client invoice only includes our flat-rate retainer plus any client pre-approved 3rd party invoices and out-of-pocket expenses. All 3rd party invoices and out-of-pocket expenses are billed at actual cost (without markup) either directly to the client or included on the L&P monthly invoice – basically the same as if we were employees. Primary 3rd party invoices and out-of-pocket expenses include such items as artwork, photography, printing, advertising insertions, shipping costs, business related air fare, meals and overnight accommodations.