Print/EPrint
Trevor Walter
2017-02-03T20:09:25+00:00
Print/ePrint Literature Services
Whether you need two pages or two thousand, for print publication or for web only, we design and develop the print/eprint sales tools that meet your needs and meet (or exceed) your audiences’ expectations.
Here’s a short list of the types of issues we deal with on a regular basis:
- All types of print and web-based literature including catalogs, brochures, newsletters, technical manuals, packaging, digital documentation, disc covers…
- Comprehensive graphic design, copy writing, illustration, photography and electronic publishing
- Compliance with corporate design standards
- Adaptations for alternative usage (newsletters adapted for distributor use)
- Translations for foreign markets
- Print sourcing & management
- Literature fulfillment to sales channel and prospects
Have Questions? Give us a call: 612-961-4559
Photo Guidelines
Documentation isn’t what it use to be.
In the past ten to fifteen years, we’ve watched print quantities for primary print projects such as full-line catalogs, selection guides, and mass-distributed newsletters go from 20-75K to 0.25-5K. For the printing industry, this is bad news. But from our perspective and that of our clients, it’s good news. This shift from print to PDF has drastically reduced our clients’ marcom budget cost to distribute their message. it also allows the message to be revamped on an on going basis, enabling us to easily accommodate new product developments, new market trends, new market-focus strategies, and more.
Easily downloadable PDF documents allow your website to become an always up-to-date, 24/7 virtual library for all kinds of prospect and existing customer materials. But, just making a PDF file is not the whole answer. PDFs (and their hardcopy print counterparts) must be designed and structured to quickly and easily relate to the audience’s needs.
PDFs that lock up the computer when downloading, or that won’t print on standard 8-1/2 x 11” format, or that use excessive amounts of ink, or that are illegible, or that have graphics that don’t reproduce well (rendering critical spec charts and dimension drawings useless)… These are the issues that drive prospects away and disgruntle your sales channel and existing customers.
Examples of our work
The size of the Omron STI catalog could be a production nightmare: 700+ pages covering 17 different product areas and 130+ products. We keep everything current on an on-gong basis. Whenever a product manager notices an error or an update, we change the catalog page AND the website. By being diligent every month, the product information stays current and ready-to-print!
We produce several catalogs for a number of Johnson Electric brand name products.
There are two versions of each catalog: an Imperial USA English, 8-1/2 x 11 format for the North American market, and a Metric UK English, A4 format for the European market. This requires dual versions of all dimensions, graphs, and page layouts to be maintained for the printed version and for all individual product PDF files for the website.
These catalog projects are also somewhat unusual in that the catalogs print files are sent via our FTP site to the client’s printer resource in China.
These Johnson Electric “market-focus” brochures are custom-tailored to discrete vertical markets. The brochures are digitally printed in very low quantities. Some versions are further refined as application- or process-specific capabilities, as part of key account sales presentations
A series of brochures for Automation Products Group (APG) were created to address specific applications that include remote level monitoring, wastewater, and oil & gas. These brochures are printed in small quantities, so they can be regularly updated. They were also converted to a web-friendly formated and are loaded on APG’s website.
A series of “green” product selection flyers for Sunburst Chemicals feature their products that are environmentally responsible, and illustrate how these products address the needs of specific industries. The flyers make it easy for the customer to see which products Sunburst recommends for specific applications.
The Omron STI Product Selection Guide is a condensed version of their main catalog. It features just the pivotal information about the most preferred products. This smaller, 200-page catalog is a cost-effective, more manageable sales and distribution tool. It’s a great way to overview the products without expending the cost of mailing a much larger catalog.
OSTI transitioned from a quarterly print newsletter to a monthly email newsletter that reaches the same audience at a fraction of the cost. The enewsletter contacts known customers and prospects on a regular basis, making a call when sales people may not be able to be there. Each issue supports the effort to promote OSTI as a “knowledge leader” that supplies a variety of machine safeguarding solutions.
Clean Air Products has a extensive array of datasheets, featuring each of their unique products, designed to provide hassle-free selection of cleanroom solutions.
Highlights of what makes these projects successful
Concise and Comprehensive
All the information your prospects and customers need — in one book.
The response from the field proves that this is not a catalog that gets put on the back of a shelf. It becomes a resource guide. The “Safety Library” section contains 100+ pages of technical information about regulations and directives, terminology and safety strategy.
The Omron STI Catalog is a multi-purpose, all-inclusive information resource for both customers and the sales department. This 700+ page catalog features detailed product specifications, helpful selection guides, and step-by-step ordering information.
Client input for these is typically pulled from raw in house memos, engineering and marketing in-house powerpoint presentations and sales channel “talking point” presentations. These brochures are typically 8 to 16 pages, printed in quantities of a few dozen to a few hundred copies. By producing these on-demand, as-needed, the messaging can be cost-effectively optimized to the targeted audience. Quick turnaround on these projects is another key advantage.
Several divisions of Johnson Electric commonly share vertical markets. Often times, marketing to these niche groups is directed to a handful of prospects. Using a corporate designed template, Longren & Parks frequently builds these market-specific or application-specific documents for key account presentations, trade show events, and prospecting targeted new market sectors.
Adaptability and Durability
How to reinvent the wheel without having to reinvent the wheel
We’ve produced complete translations of the Ledex catalog for Germany (above), France, Spain and England.
Currently, we produce two versions of the catalog: an Imperial version for the North American market and a metric version for Europe.
Both versions are 240 pages and contain over 600 photos, graphs and dimension drawings.
The Ledex Solenoid Catalog is our oldest running catalog dating back 20 years. In addition to the technology and capability updates and the typical product additions/deletions that occur with each new edition, we’ve also revamped the entire design three times to accommodate new corporate design standards. Our structure of the electronic publishing files has made all the change-overs during the past 20+ years quick and cost efficient.
