Our Approach
Longren & Parks offers an alternative to the traditional advertising agency.
We don’t charge by the nano-second and we aren’t preparing for the next ad awards show. Instead, we specialize on the important issues facing your marcom program such as:
Who is the audience for your catalog or website?
Are you addressing the divergent needs of engineers, specifiers, and the ultimate decision-makers?
Do you print literature or drive traffic to your website where literature can be downloaded? Do users need to register to access your data?
If I were a customer or prospect, can I quickly find what I’m looking for?
How is a salesperson going to use your material?
At Longren & Parks, we understand our clients’ marketing concerns — about customers, prospects, products, deadlines and budget constraints.We help make the comprehensive communications program emphasize a coordinated marketing plan, then we help get it done and track the results.
Your success is the measure of our success.
Think of Longren & Parks as Members of Your Marketing Staff
We provide a wide variety of marketing, sales, advertising management, operation management, and sales management services.
We offer ideas, assistance and operational oversight on a wide spectrum of marketing service programs.
Strategic marketing – vertical market or targeted product marketing campaigns
Lead management programs – generation, qualification & tracking
Public relations — planning and scheduling, writing, creating graphics, distributing, placing articles, working with editors to maximize editorial opportunities
Seminar selling –product, application-specific seminars for hands-on training to promote brand preference
Regional, national, international sales meeting event – planning, promotion, visual presentation
Prospect account identification programs – targeted key account sales campaigns
Marketing segmentation – selecting target markets, promotional programs
Administrative – assistance with budgeting, planning, reporting